Guest lecture 1: Therese Reuterswärd (Fri Nov 5 at 8-10)

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Guest: Therese Reuterswärd, Digital Communications Manager at Electrolux (consultant)

Title: From visitors to business: Using social media in the enterprise

Place: Lecture hall D3 (8-10 - please be on time!)

Abstract:

Therese will talk about implementing social media solutions in marketing, customer support, product development, brand management and in everyday operations at the global white goods manufacturer Electrolux. She will also talk some about tools and services that anyone can use to monitor and follow up social media activities.

[Please take a moment to think about these issues. What do you imagine or expect Therese to talk about? Can you in advance think of questions you would like to pose? / Daniel]

About Therese:

Therese Reuterswärd graduated from KTH in 2006 with an engineering degree in media technology. She runs her own consulting company, True Consulting AB, and helps companies engage in a dialogue with their target group and use social media to convert visitor traffic into business.

She has worked with and created solutions for companies such as Sveriges Television, L'Oreal, SEB, Lantmännen, VisitSweden and Volvo.

Therese's presentation can be found here.

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